Pantrypal
Pantrypal
Embedded Files
Project Overview
Project Overview
The Problem:
We discovered that people don't like to waste food, and some lose track of what they have and need.
The Solution:
We believe that there is an opportunity to help our users upgrade their paper grocery list inot a digitized version that gives detailed information on items that they buy.
Tools:
Miro, Google Workplace, Figma, Invision, Adobe CC, Slack, Zoom
My Responsibilities:
UX Research, Ideation, Prototyping, User Testing, Iterations
User Research
User Interviews
User Interviews
A total of 6 interviews were conducted to determine who our user is. As a researcher, the goal is to understand the users thought process on how they organize the food intake in their life.
Questions:
Objective 1 - Understanding the grocery process
How do you approach grocery planning?
What types of food do you typically shop for?
Are their certain stores you shop at for specific things?
Objective 2 - Understanding the user's grocery organization
Tell me about your process of unpacking groceries once you are home.
Are you able to find what you need in your pantry/fridge/etc?
Do you feel like your groceries go to waist? If so, which ones?
Objective 3 - Is the user interested in having help organizing their food
Are there any tools you currently use to help your grocery planning?
Is their any part of the grocery planning/shopping process that's most frustrating?
Is their anything you wish you could do differently with your current grocery routine?
Affinity Diagram
Affinity Diagram
The data taken from the user interviews was moved into an affinity diagram. From here the data was grouped based on similarities.
Results
Places People Shop
Target
Dollar General
Amazon Fresh
Take Out Vs. Home Cooking
Eat out 2 times per week max
Cook at home half of the week
Likes to eat out when they can
Food Commonly Purchased
Meats
Fruit
Healthy Foods
Pain Points
Have trouble organizing
Doesn't like making multiple trips to the store
Doesn't like figuring out what to cook
Organization
Tries to keep fridge organized
Hard to find things
Canned good go together
Shopping Cadence
Shops once per week
Usually buys a few things at a time
Impulse buying
Ideation
Competitive Analysis
Competitive Analysis
Different grocery apps were analyzed to understand how to better accommodate the user in organizing and making sure that their groceries do not go to waist.
Apps: Fridgely, Cooklist, Pantry Check, Cozy
User Insight
User Insight
Britney, a 32 year old mother of two needs to be able to create a detailed list of grocery items that have been planned out for the week ahead. She wants to make sure that she has dinner prepared between 6pm-7pm so she can get her kids to bed at a decent time. It's helpful when she knows what is in the fridge/pantry so she doesn't over-buy or forget anything.
Feature Prioritization
Feature Prioritization
Create a shopping list
Expiration alerts
Shareable grocery list with household
Storyboard
Storyboard
1. The Milk is expired. Oh no!
1. The Milk is expired. Oh no!
While meeting with a client. Britney gets a notification that her milk is expired & has the horrible realization that she forgot to buy milk during her weekly trip.
2. Pantrypal to the rescue!
2. Pantrypal to the rescue!
Pantrypal asks if she would like to add milk to the grocery list, and Britney accepts.
3. Ready to go.
3. Ready to go.
She gets to the store in time to grab the milk and is ready to checkout.
4. A new item has been added.
4. A new item has been added.
She gets a notification that her husband has added butter to the list and is relieved she can grab it before she checked out.
5. Home on time
5. Home on time
Britney is able to get home with dinner on the table before 7:00pm.
6. Pantrypal is a success!
6. Pantrypal is a success!
The Kids get to bed on time and Britney is thrilled that Pantrypal saved their evening.
Prototyping
Lo-Fi Prototype
Lo-Fi Prototype
Explore the early concept designs of the app.
User Flow
User Flow
The ideation process helped create out user flow. Initially there was trouble creating a process that connected all the features on one flow. After getting instructor feedback, the development of a clear user flow lead into our digital prototype.
User Testing
User Testing
Objectives
Can users successfully add items to their grocery list and how easily?
Do users find the expiration feature valuable?
Do users find the share feature valuable?
Results
User 1
"Really like it. The expiration feature is cool. I like the search option. I like the very clean layout. I like that it's a running list."
User 2
"It's a good thing. You have to spend time uploading the items. But after that, it's pretty simple to navigate. I like the expiration date feature."
User 3
"It's good. Is there a way to make your own categories or is it built-in ones?"
Take Aways & Interations
Take Aways & Interations
Overall, the uers thought the prototype was straightforward and easy to use. The "List" feature was updated to "Grocery List" based on comments from the user testing.
Final Prototype
Final Prototype
Final Thoughts
Final Thoughts
Key Features
"There were a lot of ideas for additional features, but maintaining the focus of key features kept everything on track."
Brainstorming set up success
"A clear objective was developed based on collective ideas."
Collaborating
"Collaborating and compromising as needed on iterations made it east for the project to flow."
Page updated
Google Sites
Report abuse