Pantrypal

Project Overview

The Problem:

We discovered that people don't like to waste food, and some lose track of what they have and need. 

The Solution:

We believe that there is an opportunity to help our users upgrade their paper grocery list inot a digitized version that gives detailed information on items that they buy.

Tools:

Miro, Google Workplace, Figma, Invision, Adobe CC, Slack, Zoom 

My Responsibilities:

UX Research, Ideation, Prototyping, User Testing, Iterations

 User Research

User Interviews

A total of 6 interviews were conducted to determine who our user is. As a researcher, the goal is to understand the users thought process on how they organize the food intake in their life. 


Questions:

Objective 1 -  Understanding the grocery process

Objective 2 -  Understanding the user's grocery organization

Objective 3 - Is the user interested in having help organizing their food

Affinity Diagram

The data taken from the user interviews was moved into an affinity diagram. From here the data was grouped based on similarities.

Results

 Places People Shop

Take Out Vs. Home Cooking

Food Commonly Purchased

Pain Points

Organization

Shopping Cadence

Ideation

Competitive Analysis

Different grocery apps were analyzed to understand how to better accommodate the user in organizing and making sure that their groceries do not go to waist.

Apps: Fridgely, Cooklist, Pantry Check, Cozy

User Insight

Britney, a 32 year old mother of two needs to be able to create a detailed list of grocery items that have been planned out for the week ahead. She wants to make sure that she has dinner prepared between 6pm-7pm so she can get her kids to bed at a decent time. It's helpful when she knows what is in the fridge/pantry so she doesn't over-buy or forget anything.

Feature Prioritization

Storyboard

1. The Milk is expired. Oh no!

While meeting with a client. Britney gets a notification that her milk is expired & has the horrible realization that she forgot to buy milk during her weekly trip.

2. Pantrypal to the rescue!

Pantrypal asks if she would like to add milk to the grocery list, and Britney accepts.

3. Ready to go.

She gets to the store in time to grab the milk and is ready to checkout. 

4. A new item has been added.

She gets a notification that her husband has added butter to the list and is relieved she can grab it before she checked out. 

5. Home on time

Britney is able to get home with dinner on the table before 7:00pm.

6. Pantrypal is a success!

The Kids get to bed on time and Britney is thrilled that Pantrypal saved their evening.

Prototyping

Lo-Fi Prototype

Explore the early concept designs of the app.

 User Flow

The ideation process helped create out user flow. Initially there was trouble creating a process that connected all the features on one flow. After getting instructor feedback, the development of a clear user flow lead into our digital prototype.

User Testing

Objectives

Results

User 1

"Really like it. The expiration feature is cool. I like the search option. I like the very clean layout. I like that it's a running list."

User 2

"It's a good thing. You have to spend time uploading the items. But after that, it's pretty simple to navigate. I like the expiration date feature."

User 3

"It's good. Is there a way to make your own categories or is it built-in ones?"


Take Aways & Interations

Overall, the uers thought the prototype was straightforward and easy to use. The "List" feature was updated to "Grocery List" based on comments from the user testing.


 Final Prototype

Final Thoughts

Key Features

"There were a lot of ideas for additional features, but maintaining the focus of key features kept everything on track."

Brainstorming set up success

"A clear objective was developed based on collective ideas."

Collaborating

"Collaborating and compromising as needed on iterations made it east for the project to flow."